The highest performing member of the P.S. Platinum team, Dane Soderberg’s popularity stems from one simple concept: he listens. Dane is an expert in the La Jolla, Del Mar and Rancho Santa Fe real estate markets. For clients buying, selling or renting a home, he utilizes his expertise to carefully match his clients’ budget, lifestyle and taste with handpicked properties.
Born in La Jolla and raised in Del Mar, with a strong background in Rancho Santa Fe (he worked for a decade as a hotelier in Rancho Santa Fe), Dane has created a vast network of connections and area knowledge. His strong local connections routinely unveil off-market opportunities—homes coming to market but not currently listed. “I provide my clients with a broader property selection because of my large professional and personal network.” This insider’s edge is key to successfully navigating the trendy, ultra-luxury and competitive housing market of La Jolla, Del Mar and Rancho Santa Fe.
When selling a house, Dane believes it isn’t about only focusing on square footage or the number of bedrooms and baths. It’s about showcasing the unique and compelling attributes of each and property (what makes a home stand apart from the rest) and then directly translating those attributes into an innovative, multi-dimensional marketing platform.
Dane launched the La Jolla division for P.S. Platinum, again becoming the top performer for the elite brokerage. He was recently awarded San Diego Magazine’s 5 Star Agent for a second year in a row. He is also a recurring source for Fox 5 News’ “On The Money” segment and was the youngest speaker of six top brokers at the First Annual Luxury Real Estate Symposium. The reason for Dane’s popularity is simple: Dane’s responsiveness is unparalleled. Clients praise:
“Dane worked with our busy, demanding family schedule.”
“His connections and reputation as a professional worked to our benefit.”
“He had professional and personal insight on each question we had.”
“He answers his phone and texts immediately. His availability makes home searching very easy.”
Also, Dane earned an award for innovative e-mail marketing; his sales videos are a “pleasure to view” “and “articulate his homes in an attractive and inventive way.”
Dane is an experienced negotiator and a master of representing his clients’ best interest. For Dane, it’s straightforward: know the deal, thoroughly, and get it done right. By understanding pricing, value and keeping emotion in check he is able to navigate even the prickliest transactions. Holding a degree in Finance from SDSU (San Diego State University) is handy, too.
As a “local waterman”, Dane is familiar with the local rhythms, demographics and school systems of Del Mar, La Jolla, and Rancho Santa Fe. He surfs. His Dad surfed. Someday, he hopes his two kids will surf. His wife, a second grade teacher in the Del Mar school district, also surfs on perfect sunny days when the water is warm. And luckily, that happens often.
There are 22,000 licensed real estate agents in San Diego, and Dane is consistently ahead of the rest. Why? He is the local expert of “Ranch and Coast” lifestyle and luxury real estate. You would be hard-pressed to find a more knowledgeable and responsive guide when selling, buying or renting your home.