Dane  Soderberg

Broker Associate | Founding Partner

  • fax: (858) 481-5134
  • CA BRE# 01456182

The highest performing member of the P.S. Platinum team, Dane Soderberg’s popularity stems from one simple concept: he listens. Dane is an expert in the La Jolla, Del Mar and Rancho Santa Fe real estate markets. For clients buying, selling or renting a home, he utilizes his expertise to carefully match his clients’ budget, lifestyle and taste with handpicked properties.

Born in La Jolla and raised in Del Mar, with a strong background in Rancho Santa Fe (he worked for a decade as a hotelier in Rancho Santa Fe), Dane has created a vast network of connections and area knowledge. His strong local connections routinely unveil off-market opportunities—homes coming to market but not currently listed. “I provide my clients with a broader property selection because of my large professional and personal network.” This insider’s edge is key to successfully navigating the trendy, ultra-luxury and competitive housing market of La Jolla, Del Mar and Rancho Santa Fe.

When selling a house, Dane believes it isn’t about only focusing on square footage or the number of bedrooms and baths. It’s about showcasing the unique and compelling attributes of each and property (what makes a home stand apart from the rest) and then directly translating those attributes into an innovative, multi-dimensional marketing platform.

Dane launched the La Jolla division for P.S. Platinum, again becoming the top performer for the elite brokerage. He was recently awarded San Diego Magazine’s 5 Star Agent for a second year in a row. He is also a recurring source for Fox 5 News’ “On The Money” segment and was the youngest speaker of six top brokers at the First Annual Luxury Real Estate Symposium. The reason for Dane’s popularity is simple: Dane’s responsiveness is unparalleled. Clients praise:

“Dane worked with our busy, demanding family schedule.”
“His connections and reputation as a professional worked to our benefit.”
“He had professional and personal insight on each question we had.”
“He answers his phone and texts immediately. His availability makes home searching very easy.”

Also, Dane earned an award for innovative e-mail marketing; his sales videos are a “pleasure to view” “and “articulate his homes in an attractive and inventive way.”

Dane is an experienced negotiator and a master of representing his clients’ best interest. For Dane, it’s straightforward: know the deal, thoroughly, and get it done right. By understanding pricing, value and keeping emotion in check he is able to navigate even the prickliest transactions. Holding a degree in Finance from SDSU (San Diego State University) is handy, too.

As a “local waterman”, Dane is familiar with the local rhythms, demographics and school systems of Del Mar, La Jolla, and Rancho Santa Fe. He surfs. His Dad surfed. Someday, he hopes his two kids will surf. His wife, a second grade teacher in the Del Mar school district, also surfs on perfect sunny days when the water is warm. And luckily, that happens often.

There are 22,000 licensed real estate agents in San Diego, and Dane is consistently ahead of the rest. Why? He is the local expert of “Ranch and Coast” lifestyle and luxury real estate. You would be hard-pressed to find a more knowledgeable and responsive guide when selling, buying or renting your home.

Featured Listings

What My Clients Are Saying

  • The across-the-board 5 star rating I accorded to Dane Soderberg is based on the rewarding experience I had while selling one property and buying another. I attribute the success and ease of both transactions to Dane’s attention to detail and his extraordinary organizational skills. Throughout the process, Dane gathered relevant information, responded to my questions promptly, maintained an on-going dialogue regarding the progress of our endeavors and executed documents in a timely and orderly manner. To say he’s a superb negotiator is an understatement!

    Technical skills however are only one half of the equation. The common denominators are character and intent. Dane operated professionally and exhibited a high level of integrity. I never felt pressured or rushed and at every juncture Dane provided me with the information and services I needed to both sell my property at the price I hoped for and later, to find a property that met and actually exceeded my expectations.

    In short, Dane’s goal is not to ‘make the sale’ but to meet the customer’s needs and expectations.

    Kim Harlow - Buyer/Seller
  • It was a pleasure working with Dane Soderberg. He did a great job selling my home, helping me with each step, preparing the house for sale, evaluating an asking price and negotiating the actual sale. The photos, video, and living room layout showed the home at its best and attracted a lot of attention. But mostly it was his courtesy, patience, and kindness that saw the sale through. He was always in touch and quick to answer any of my phone queries. He was gracious when showing the home and conscientious in the security aspects. I will be most happy to recommend him at any time to anyone wishing to buy or sell a home.

    Donna P. Boynton
  • Dane is a very honest, conscientious person. He does what he says and means what he says. He is very knowledgeable and looks out for his clients needs. You will be very happy with his results. You can’t ask for a better real estate agent.

    John W.
  • Dane is honestly Amazing! I have bought a home from him, sold a home, he helped me rent one, It is a smooth transition with him during the real estate process. He will give you honest and genuine advice and is truly sincere. He will not disappoint, there is no better out there!

    Lisa T.
  • I have nothing but wonderful things to say about Dane! As a seller one sometimes feels mixed emotions when putting their home on the market. Dane navigated these with grace and sensitivity, making the process easier on not only myself but my family, as well. He is a dependable and patient man, fielding my endless questions with exceptional knowledge and professionalism. I look forward to working with Dane in the future!

    Tony S.
  • Dane came highly recommended by a friend and performed even better than advertised. Through his knowledge, persistence and counsel, we acquired our dream beach condo. We couldn’t be happier.

    Ken G.
  • We had just moved to a new area and Dane was recommended to us by a friend. He immediately stepped in to understand who we were and what home would be perfect for us. As first time home buyers, we’d done a lot of research but still had a lot to learn. Dane steered us in the right direction on each issue, while making us feel empowered about all of our choices. He was never pushy, communicated with us on each issue, was always honest and 100% professional. We can’t recommend him more highly.

    David C.
  • We have worked with Dane on multiple transactions as both a buyer and seller. Dane truly differentiates himself from other agents through a combination of several key things – market knowledge, communication skills, ability to understand and resolve the clients issues and concerns, focus, and execution.

    Gregg R.
  • Dane Soderberg was one of several realtors I interviewed before listing my home. He was professional in appearance and real estate knowledge. I had a prepared list of concerns and questions that I used with each realtor. Dane answered each question and raised others for my consideration. He brought specific strategies that would be tailored to my home. As I was not yet ready to market I told Dane I would follow up later. When I was prepared to list, I thought carefully about the strengths and weaknesses of each person I interviewed. Dane stood out as the right choice for me. His attention to detail, professionalism and plan for my home were key factors. He took the time to understand the unique features that set my home apart from others. As the listing and selling process unfolded, Dane included me as a partner. He respected and encouraged my questions and focus on detail. If not immediately available, he responded promptly to calls and emails. Throughout the showing and escrow period he gave guidance and recommendations to inform my decision process. On several occasions he and/or his assistant made special trips to my home to pick up or deliver documents. The level of personal service was exceptional. I felt that he clearly had my sale and my concerns on his radar. Dane represented my best interests very well. Like many, I am careful about making recommendations. Would I recommend Dane? Yes, I would, and I already have on three occasions.

    Leslie C.
  • Dane is a true professional. Not only does he know the area, but he helped us uncover neighborhoods we might have missed with other agents. He was a pleasure to work with and if we ever move out of the amazing home he found for us, we will be hiring him again.

    Emily N.
  • Dane was excellent to work with! He was our Buyer’s Agent and also the Seller’s Listing Agent on the purchase of our home in Rancho Santa Fe, CA. He was extremely responsive to our calls and emails. Dane was also a master of the purchase/sale process and assisted us, as needed, through every step. He was an excellent negotiator, very ethical and the ultimate professional. I highly recommend Dane as both a Buyer’s Agent and/or as a Listing Agent!

    Craig G.
  • Dane is the ultimate real estate professional. Our experience with him is that he has four of the most important and necessary traits: being friendly, professional, ethical, and efficient. In addition, he goes out of his way to serve, having a unique combination of a) being strategic and seeing things from a macro/overview basis and b) being hands on when necessary to solve problems big and small.

    Tom G.
  • We met Dane Soderberg about 6 years ago when he helped us sell our first home. When it came time to sell our second home, we immediately contacted Dane. Even though we have personal friends that are realtors, we felt Dane had a lot of connections and solid experience with the housing market. Dane has a great way with people and is always professional and honest. He goes the extra mile and is diligent with his communication and updates. We highly recommend him.

    Scott J.
  • In all my dealings with Dane I have been impressed with his thoughtfulness, intelligence, work ethic, and honesty. He really stands out as a professional and a person. He wants the best for his clients and works hard to make that happen. He knows his business and deserves his status as one of San Diego’s premier real estate agents.

    Chaun M.

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